Warner Bros. Discovery said Tuesday that Max will stream live sports on its service through the Bleacher Report sports add-on tier.
The Bleacher Report tier will launch on October 5th and will be available for free to all customers until February 29th. Afterwards, the add-on will cost $9.99 per month and will be available at all tiers. The package will include live games from MLB, NHL, NBA, US Soccer, the NCAA March Madness tournament and more.
Bleacher Report’s sports supplement level is the latest example of the growing importance of live sports in broadcasting. Apple TV has had great success with its MLS package, thanks to Lionel Messi joining Inter Miami CF, while Amazon streams “Thursday Night Football” games and YouTube TV now offers NFL Sunday Ticket. Warner Bros. The October 5 release date is two days before the National League Division Series and comes ahead of the start of the NBA and NHL seasons.
Max is looking to its wide range of sports to give it an advantage over other streaming services. The company is firmly entrenched in the lower tier of streaming services, versus must-haves like Netflix, and needs something to stand out. Sports and live news are the company’s biggest bets.
“We want to be everywhere sports fans are and our unrivaled offering of leading sports, combined with the power of Bleacher Report’s brand and content, including the unique way B/R engages with young fans of sports, all delivered through the new Max platform. “They allow us to expand our audience and delight new fans,” said Luis Silberwasser, president and CEO of Warner Bros. Discovery Sports.
All live games that air on a Warner Bros. Discovery network, such as TNT and TBS, will be available on Max through this add-on. Max will also offer pre- and post-game programming around events, as well as a VOD library of sports documentaries, drawn from its HBO Sports and WBD Sports catalogue. The tier will also include live video and other content.
The free window offers a host of major events, from the NBA’s season-opening tournament to the NHL Winter Classic. But you’ll have to start paying if you want to watch March Madness and the NBA and NHL playoffs on Max.
Discovery CEO David Zaslav teased the service during an investor conference earlier this month.
“We have a very complete strategic plan of attack on sports,” he said.
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