According to numbers released by the WNBA on Wednesday, the 2023 regular season drew its largest audience in 21 years and its largest attendance in 13. Social media engagement and digital audiences also increased by 96% as players Individuals broke records on the court throughout the league. first list of 40 games. The previous maximum, played in 2021 and 2022, was 36 regular season games.
Viewership increased 21% during the 2022 regular season
During the 2023 WNBA regular season, combined ESPN and CBS Television Network viewership increased 21%. That represented an eight percent increase over the 2022 season and an average of 505,000 viewers.
More than 36 million viewers tuned in across all national networks, marking the league’s highest viewership since 2008. It was a 27% increase from 2022.
More specifically, the WNBA on ABC had its most-watched regular season since 2012, with an average of 627,000 viewers. The 2023 WNBA Draft, which aired on ESPN, had an audience of 572,000, a 42% increase from the previous season. It was the most watched WNBA Draft since 2004.
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WNBA records highest average attendance since 2018
During the 2023 regular season, the WNBA also saw a 16% increase in fan attendance for an average of 6,615 fans per game, the highest since 2018. Overall, they recorded their highest attendance since the 2010 season, with a total of 1,587,488 fans.
The Las Vegas Aces, who won the 2022 WNBA championship, led all teams with an average of 9,551 fans per game. That was a 66% increase from the previous season. They also recorded the highest attendance for a single regular season game, with 17,406 fans at Michelob ULTRA Arean for their September 10 game against the Phoenix Mercury.
On May 13, the WNBA held a preseason game in Toronto between the Chicago Sky and the Minnesota Lynx. It was the league’s first game in Canada and attracted a sold-out 20,000 fans to the Scotiabank Arena.
The WNBA soars in digital audiences, sports betting and this year’s All-Star Game in Las Vegas
The WNBA set a new record with 373 million video views, 20 million interactions and 1.1 million watch hours across all league social media accounts. These figures represent an increase of 96%, 65% and 42% compared to last season.
The 2023 WNBA All-Star Game held in Las Vegas also broke records becoming the most-watched WNBA All-Star Game since 2007. The event set a new record for merchandise sales with a 107% increase over sales last year in Chicago and recorded a 658% increase in sales compared to the 2021 game in Las Vegas.
The 2023 WNBA All-Star Game also set a new record with 16 licensees across six on-site locations. There was a 33% increase in fan voting, along with 100% growth in partner activation.
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WNBA players breaking records on the court
Jewell Loyd of the Seattle Storm, Breanna Stewart of the New York Liberty and A’ja Wilson of the Las Vegas Aces have surpassed Diana Taurasi’s record for most points scored in a single regular season. Taurasi had set the record during the 2006 season in 34 games with 860 points scored. Loyd now holds the league’s single-season scoring record with 939 points for the Storm while averaging 24.7 points per game.
Taurasi, who recently announced her intentions to return for a 20th season, became the first player in league history to score 10,000 career points. She accomplished the feat during a home game against Atlanta on August 3.
Scoring is up league-wide this year with a record 13 40-point games, 10 more than any other season. That included six from Stewart alone. There were also 13 triple-doubles recorded throughout the league. That was six more than the previous season and four more than the total of nine that occurred in the league’s first 25 years combined. The Connecticut Sun’s Alyssa Thomas had six triple-doubles on her way to setting a new single-season record for assists with 316.
Sabrina Ionescu of the New York Liberty made 128 three-pointers, surpassing the previous record of 121 set in 2006 by Taurasi.
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