WNBA ‘should do a much better job’ of marketing to women

Sydney Colson hopes to help the Las Vegas Aces win the WNBA Championship. (Photo by Ethan Miller/Getty Images)

Sydney Colson believes in the growth potential of the WNBA. But first, she said in an interview with Gilbert Arenas, the league needs to actively court more female fans.

“Everyone should have gotten women’s beauty offers,” Jones said. “There should have been offers on skin, lipstick, feminine products, tampons. There are so many things that should be easy, like low-hanging fruit.”

Colson, 34, a point guard for the Las Vegas Aces, has been in the league since 2011, when she was selected by the Connecticut Sun with the 16th pick in the WNBA Draft. She has seen the WNBA grow during that time, but believes there is even more room.

She’s developed her own audience, with 139,000 followers on Instagram, and is set to star in an unscripted series for Ryan Reynolds’ Maximum Effort alongside Theresa Plaisance. The show, called “The Syd + TP Show,” will follow Colson and Plaisance’s efforts to become the faces of the WNBA despite being bench players.

Colson has been a key player for the Aces as they look to repeat as WNBA champions. Earlier in the season, her teammate A’Ja Wilson scored 53 points against the Atlanta Dream, tying the league’s all-time points record in a single game.

Colson believes a greater emphasis on scoring could attract more fans to the league.

“With the scoring, that might be something that men and women want to see, and kids want to see a fast-paced game. “I want to see someone score 53 points in a game,” Colson said. “There are definitely things they could be doing to grow the game and the audience.”